AgriDataSpace Workshop
Key Takeaways from AgriDataSpace Workshops
Unveiling the Future of Agriculture: Key Takeaways from AgriDataSpace Workshops
Welcome to the latest update from AgriDataSpace, where we’re shaping the future for a secure and trusted data space for agriculture. A core component in the endeavour is the identification of a multi-stakeholder business model for the Common European Agricultural Data Space (CEADS). To this end, Foodscale Hub, which is leading the relevant business modeling task of the project, organised two groundbreaking consultation workshops aiming to gain insights from all the different stakeholders involved in the development of the Common Data Space and to reach a broad consensus. Let’s dive into the details!
First Workshop: Co-Designing Business Models for CEADS
Our first workshop, held online in September 2023, focused on developing collaborative business models for the Common European Agricultural Data Space (CEADS). Here’s what happened:
Who Joined Us?
We had a fantastic turnout, with 101 participants representing various stakeholders in European agriculture – from farmers and tech providers to researchers and government agencies. It was a melting pot of ideas and expertise!
What We Discussed:
The workshop was an interactive and collaborative session aimed at co-designing collaborative business models for CEADS. Utilising the Service Dominant Business Model Radar (SDBM/R), participants were engaged in validating fundamental aspects of collaborative business models, including value propositions, co-production activities, actor costs/benefits, and identification of co-creation actors. We also delved into design steps such as identifying co-created value-in-use, target customer segments, and assessing costs and benefits for each actor
The Preferred Business Models:
The responses were interesting: The ‘SaaS’ business model was the top choice, closely followed by ‘data marketplaces’, ‘open data policies’ and ‘data monetisation’. These choices reflect the diverse needs for flexibility, accessibility and innovation in the agricultural data space.
Revenue Models That Resonate:
The “Freemium” model emerged as the favourite, indicating a preference for accessible services with premium options. The “Demand-Oriented” and “Licensing” models were closely behind, showing a blend of traditional and modern approaches to revenue.
Data-Sharing Incentives:
“Access to valuable data” was the main motivator across all categories, especially among academic institutions. Other key motivators included enhanced analytics tools and regulatory compliance support.
Second Workshop: Multi-Stakeholder Governance
In October 2023, we took our discussions to the next level at the Synergy Days event in Thessaloniki. This in-person workshop brought together 24 stakeholders for an even deeper dive.
Business Model Insights:
The “Open Data Policy” model received widespread support, particularly from research and government bodies. This shows a growing trend towards transparency in agricultural data management. “Data Marketplaces” and “SaaS” continued to be popular choices.
Revenue Model Preferences:
Again, the “Freemium” model was the top pick, with “Demand-Oriented” and “Licensing” models holding strong positions. It’s clear that stakeholders value flexibility in revenue generation.
Services for a Common Data Space:
Our participants expressed a strong desire for “Data Standardization and Governance Frameworks”, highlighting the need for structured and well-governed data practices. Other key services identified included regulatory compliance, quality control, and consultation services.
Wrapping It Up:
Wrapping It Up
These workshops have been instrumental in shaping our understanding of what stakeholders need and expect from the CEADS. The insights gathered will guide us in providing a framework for the future development of a data space that is not only efficient and innovative but also inclusive and responsive to the diverse needs of the European agricultural sector.
As the project nears its end, our next steps are crucial. We plan to utilise the outcomes of these workshops to refine and clarify certain aspects of the CEADS. This will involve validating our results through ongoing stakeholder meetings and consultations with our advisory board. Our goal is to ensure that the CEADS aligns closely with the needs and expectations of all involved parties.
Stay tuned for more updates as we continue to pave the way towards a more connected, informed, and sustainable agricultural future!
